You succeed, we succeed, simples...
As a company which offers print as one of our primary services, it would be pretty inconvenient if we didn't have your designs - we wouldn't have anything to print! That's why we've decided to put together this handy guide to social media marketing. Helping you crazy (yet delightful) bunch of Graphic Designers, Print Resellers, and Entrepreneurs smash your goals and get more business through the power of the all-mighty social media.
When you are scrolling through social media yourself, you don't stop to read something if it's not engaging. You don't watch a video if it's dull. As humans, we are hungry for information, and we want it right now! It's a simple trait of humankind, so why do so many businesses miss this opportunity for their social media strategies?
Everyone considers this when they develop products for the market place. Your product solves a problem. Sometimes it solves a problem that people don't even know they have - this is such a perfect opportunity to get creative with your approach.
Based on this, you aim to be as attractive and active across your social media channels as possible. This is a piece of p*ss if you have a visually appealing product and a good set of photos and videos - for you, Instagram is going to be the place to be! Get your hashtags spot-on, and you'll get noticed before you even start your advertising campaigns. If you treat your social media channels like a gallery for your work and you are actively responding to engagements both on organic posts and adverts, then you'll start to see some significant growth. Mix in some informative blog posts and videos that are just begging to be shared, and you'll be on to a winner.
Facebook is the place to be for most businesses. Facebook and Instagram have joined forces, so to speak, Instagram's paid advertising capabilities are also extremely sophisticated.
Facebook holds so much data on people that it has collected over the years. That is now basically at your disposal of weapons to use for your targeted campaigns. It means you can create particular audiences for your paid campaigns that you can tailor to your requirements. There is an overabundance of categories to choose from, behaviours, employment statuses, interests, even companies people have decided to follow that are similar to your own. This means you can be as specific as you like with who you choose to target.
It gets better, though. Once you have built your own following, you will have access to the following data and which you can utilise to create lookalike audiences. If you have your own website, the opportunities are pretty much endless. You can be as specific as you like and direct certain audiences to a particular product/service.
We would always recommend getting your website up and running as soon as possible, but if you are new to business and advertising, then social media is a great place to start as you do not require one. Once you are established, and the business begins rolling in, it is essential to have your own website; it gives clients a better impression of your business. It shows you are established and presents further opportunities on search engines such as Google or Bing and across social media channels.
We also recommend checking out LinkedIn too. Although their marketing tool is not as comprehensive as Facebook's, it is still a great place to target specific individuals based on factors such as their job titles or the industries they work within.
One last thing. It goes without saying that you will want to present your business in the best light possible, so always use high-quality, professional images or mock-ups - particularly those that grab your viewers attention. By regularly posting to your social media channels, you give your potential customers something that will help them make their final decision on whether to purchase your product/service or not. When posting, be sure to use well laid out, descriptive copy along with appropriate hashtags and be sure to post regularly and engage with your community.
We wish you the best of luck on your social media journey, and remember, if you require any assistance, we are here to help.
With excellent copywriting service and digital design service, we can help you achieve your goals through the power of social media; get in touch to find out more.