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How to Rebrand Your Business When You've Evolved: Tips for Small Businesses

If your business and ideas have shifted since you first started, it's time to update your branding to show customers where you're heading. A rebrand can effectively communicate these new offerings and ambitions to current consumers and help to attract potential future investors.

Clever Branding Ideas for Elevated Social Media Presence

Branding · Marketing

Mae Keller provides some top-tips on how to squeeze the most out of your social media presence; revealing the one key element that many small businesses miss - read on to make sure your business isn't one of them.

Why Brands Need Emotional Value

Branding · Marketing

If we can't separate how we experience and interact with a brand from the products or services the company sells then does the brand really work? Black Label UK explores the concept of injecting emotional value into your brand.