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If your business and ideas have shifted since you first started, it's time to update your branding to show customers where you're heading. A rebrand can effectively communicate these new offerings and ambitions to current consumers and help to attract potential future investors.

If you're looking to boost your sales and marketing efforts, look no further than point-of-sale marketing. This type of in-store marketing can help create a positive customer experience, increase brand awareness and keep customers coming back for more.

Mae Keller provides some top-tips on how to squeeze the most out of your social media presence; revealing the one key element that many small businesses miss - read on to make sure your business isn't one of them.

Are you making the most out of your social media channels? Your friendly expert team at Black Label UK has put together this handy little guide for social media marketing.

If we can't separate how we experience and interact with a brand from the products or services the company sells then does the brand really work? Black Label UK explores the concept of injecting emotional value into your brand.

How much should you really be spending on your marketing? Black Label UK's team has put together this useful guide to help you find out if you're on target.